Michael Richards
Creative Director | Graphic Designer | Illustrator
Mount Dora, Florida — design@miekel.com
Miekel.com
(pronounced Michael)
Since 1987 our studio has provided design and marketing services, and developed award-winning, and more importantly, ROI-successful campaigns for a wide range of agency and corporate clients. In the outdoor industry in particular, we've provided management and product consultation for more than 30 years — offering big-picture advice in product innovation, packaging, sales presentations and specialized campaigns directed to the perfect market audience.
Design & Content Creators
A workhorse in digital production with in-studio digital photography, imagery and copy writing for catalogs, advertising campaigns, packaging, sales presentations, video editing and much more.
With a combined 60+ years of in-studio design experience - chances are "WE CAN DO THAT . . ."
Catalog Specialists | Copy Writing | Cover Designs | Custom illustration | Brand Identity | Media Campaigns | Patent Illustration | Public Relations | Product Modeling | Social Marketing | Video Editing | Website Design


Clients - Past & Present
ABC Bus, Inc. • Aluminum Building Systems (Sears) • Acme Tackle Company • America Live • Apple International • Armadillo Ballistic Storage Systems • Atom Plugs • ASEA Brown Boveri - ABB • Bell Ceramics • Beaver Dam Ice Fishing • Bead - Bridgeport Diamond Jigs • Bombshell Lures • Cardinal Homes • Castalia Outdoors • Central Florida Healthcare • Citizens Bank & Trust • Crocodile Bay Resort (Costa Rica) • Culprit Lures • Eurofish • Frostproof Historical Preservation Committee / Chamber of Commerce • General Elevator • Gessler Clinic • Kayoba Fishing • Keystone Realty • The Kirchman Corporation • Lake Wales Dental • Lew Childre Rods & Reels (Lew's) • Little Stinker - Catfish Lures • Lowe's Home Improvement Distribution Center • Lures Online • Manufacturer’s Resources • Maruto Hooks (Japan) • Midday Constructors • Neal J. Blaher Law Office • O'Hara's Auto Restorations • Paladin Fishing (Germany - China) • Permanone Tick Repellent • Professional Repossessor Magazine • Purgo Environmental Services • Red's Market Produce • Rescue Me Orlando • RipTide Lures • Rocky Mountain High Sports Glasses • Senninger Irrigation • Sea Guide Rod Components • Skinner Nurseries • Southern Exhibits • Terry Fitness Division • Uncle Josh Lures • Triple Fish Lines • Tropicolor Mfg. / Delmar Caribe / Cape Red Textiles / Vedelnis Distributing (Puerto Rico) • Universal Studios (Orlando) • Visit Florida • VMC Hooks • Walt Disney World • Warner Southern College • Warren & Sweat Tree Stands • Wheeled Coach Industries • White Aluminum • Woodies Rattlers

Honors & Awards
Manufacturers Advertising & Marketing Industry Awards "MAMi"
June 1983
(9 Best of Category) plus Best of Show - Print. Clients ABC Bus, Inc., (MN), Wheeled Coach, Inc, (Orlando, FL), Aluminum Building Systems, Inc. (Sears), Armadillo Protection Gear, Inc (FL), Warren & Sweat Tree Stands, Culprit Lures.
Gold "Addy, " TV Commercial
American Advertising Federation Club, 4th Dist. Am. Adv. Fed., Inc.
June 1987
National "OZZIE" Award of Excellence
Folio Magazine (NY)
Best of Category, Catalog Print
December 1991
The Florida Print Awards
Printing Industries of Florida - Central Florida Press
June 1992
Golden Image Awards
Best Overall Design: Product Catalog
Florida Public Relations Association
June 1998
Golden Image Awards - Florida Public Relations
Brochure - Four Color "Fishing Secrets" Central Florida Visitor and Convention Bureau
Florida Outdoor Writers Association (FOWA)
September 2011
Corporate/Tourism Self Promotion - 2nd Place
Excellence in Craft (EIC) Award - Corporate/Tourism Self Promotion - 2nd & 3rd Place
Florida Outdoor Writers Association (FOWA)
September 2012
Excellence in Craft (EIC) Award - Corporate/Tourism Self Promotion - 2nd & 3rd Place
Corporate/Tourism Self Promotion - 2nd Place
Florida Outdoor Writers Association (FOWA)
September 2014
The Horace Carter Award
Florida Outdoor Writers Association (FOWA)
September 2016
The Horace Carter Award was created in 1981 to recognize outstanding service to the Florida Outdoor Writers Association by any member of the organization. The award was given to Mike and Pam Richards for their many contributions to the organization.
Best of Category + Best of Show
China Fish Trade Show
February 2010
Fly Fishing Reel & Lure Categories - China Fish, Beijing - plus "Best of Show 2010"
Best of Categories - Reel & Lure
China Fish Trade Show Product Awards
February 2011
Reel & Lure - China Fish, Beijing 2011
Best of Categories - Reel & Lure
China Fish Trade Show Product Awards
February 2012
China Fish Show Product Awards - Reel & Lure Categories - China Fish, Beijing
Commended Best of Reel Category
The European Fishing Tackle Trade Exhibition
June 2012
"Magic Flight" Commended Best of Reel Category - EFTTEX, Paris, France
The European Fishing Tackle Trade Exhibition (EFTTEX) was initiated by EFTTA for the first time in 1982. This has developed over the years into the premier trade show for the industry. EFTTEX attracts some of the most well-known names in the industry and is also a place to meet new and emerging companies within the trade.

 
Organizations

ICAST - International Convention of Allied Sportfishing Trades
Annual show experience since 1983
Florida Outdoor Writers Association - Member
Since 1988
Additional Organizations
Current member National Association of Photoshop Professionals. Active member, Florida Outdoor Writers Association (FOWA) and former webmaster, corporate liaison and auction chair. Former corporate member: University & College Designers Association (UCDA), Southeastern Outdoor Press Association (SEOPA), Association of Great Lakes Outdoor Writers (AGLOW), Texas Outdoor Writers Association (TOWA). Former board member,  member of Frostproof, Florida Chamber of Commerce. Past president (5 years) Woodland Acres Homeowners Association, Inc.

Volunteer

Foster Volunteer - Lil' Rascals Dog Rescue, Central Florida
Foster Volunteer - Endless Pawsibilities Dog Rescue, Central Florida
Foster Volunteer - Lake County Animal Shelter, Tavares, FL
Volunteer - Lake County Humane Society, Umatilla, FL
Concepted/designed billboard fundraising campaign for Rescue Me Orlando - Shelter Dogs and other fundraising efforts

Auction Chair
Florida Outdoor Writers Association
September 2011 – September 2016
Chaired the annual conference auction that helps provide college scholarships to well-deserving students who have a passion for the outdoors. http://www.fowa.org/fowa-scholarship-program






Back to Top