About

Miekel (pronounced Michael)

Since 1987 our studio has provided design and marketing services to specialized manufacturing industries. We've developed award-winning, and more importantly, ROI-successful campaigns for a wide range of agency & corporate clients. In the outdoor industry in particular, we've provided management and product consultation for more than 30 years. Offering big picture advice in product innovation, packaging, sales presentations and specialized campaigns directed to the perfect audience.

 

Clients - Past & Present

ABC Bus, Inc. • Aluminum Building Systems (Sears) • Acme Tackle Company • America Live • Apple International • Armadillo Ballistic Storage Systems • Atom Plugs • ASEA Brown Boveri - ABB • Bell Ceramics • Beaver Dam Ice Fishing• Bead - Bridgeport Diamond Jigs • Bombshell Lures • Cardinal Homes • Castalia Outdoors • Central Florida Healthcare • Citizens Bank & Trust • Crocodile Bay Resort (Costa Rica) • Culprit Lures • Eurofish • Frostproof Historical Preservation Committee / Chamber of Commerce • General Elevator • Gessler Clinic• Kayoba Fishing • Keystone Realty • The Kirchman Corporation • Lake Wales Dental • Lew Childre Rods & Reels (Lew's) • Little Stinker - Catfish Lures • Lowe's Home Improvement Distribution Center • Lures Online • Manufacturer’s Resources • Maruto Hooks (Japan) • Midday Constructors • Neal J. Blaher Law Office • O'Hara's Auto Restorations • Paladin Fishing (Germany - China) • Permanone Tick Repellent • Professional Repossessor Magazine • Purgo Environmental Services • Red's Market Produce • RipTide Lures • Rocky Mountain High Sports Glasses • Senninger Irrigation • Sea Guide Rod Components • Skinner Nurseries • Southern Exhibits • Terry Fitness Division • Uncle Josh Lures • Triple Fish Lines • Tropicolor Mfg. / Delmar Caribe / Cape Red Textiles / Vedelnis Distributing (Puerto Rico) • Universal Studios (Orlando) • Visit Florida • VMC Hooks • Walt Disney World • Warner Southern College • Warren & Sweat Tree Stands • Wheeled Coach Industries • White Aluminum • Woodies Rattlers

 

pam-mike-richards.jpg

Mike and Pam Richards - life-time careers in advertising and marketing services to specialized industries and agencies. We put a personal touch on the client relationship.

 

Honors & Awards

Manufacturers Advertising & Marketing Industry Awards "MAMi"
June 1983
(9 Best of Category) plus Best of Show - Print. Clients ABC Bus, Inc., (MN), Wheeled Coach, Inc, (Orl., FL), Aluminum Building Systems, Inc. (Sears), Armadillo Protection Gear, Inc (FL), Warren & Sweat Tree Stands, Culprit Lures.

Gold "Addy, " TV Commercial
American Advertising Federation Club, 4th Dist. Am. Adv. Fed., Inc.
June 1987

National "OZZIE" Award of Excellence
Folio Magazine (NY)
Best of Category, Catalog Print
December 1991

The Florida Print Awards
Printing Industries of Florida - Central Florida Press
June 1992

Golden Image Awards
Best Overall Design: Product Catalog
Florida Public Relations Association
June 1998

Golden Image Awards - Florida Public Relations
Brochure - Four Color "Fishing Secrets" Central Florida Visitor and Convention Bureau


Florida Outdoor Writers Association (FOWA)
September 2011
Corporate/Tourism Self Promotion - 2nd - CastaliaOutdoors.com

Excellence in Craft (EIC) Award - Corporate/Tourism Self Promotion - 2nd - CastaliaOutdoors.com
Corporate/Tourism Self Promotion - 2nd & 3rd
Florida Outdoor Writers Association (FOWA)
September 2012

Excellence in Craft (EIC) Award - Corporate/Tourism Self Promotion - 2nd & 3rd - BombshellLures.com, culprit.com
Corporate/Tourism Self Promotion - 2nd - BombshellLures.com
Florida Outdoor Writers Association (FOWA)
September 2014

Excellence in Craft (EIC) Award - Corporate/Tourism Self Promotion - 2nd - BombshellLures.com

The Horace Carter Award
Florida Outdoor Writers Association (FOWA)

September 2016
The Horace Carter Award was created in 1981 to recognize outstanding service to the Florida Outdoor Writers Association by any member of the organization. The award was recently given to Mike and Pam Richards for their many contributions to the organization.


Best of Category + Best of Show
China Fish Trade Show
February 2010
Fly Fishing Reel & Lure Categories - China Fish, Beijing - plus "Best of Show 2010"
Best of Categories - Reel & Lure

China Fish Trade Show Product Awards
February 2011
Reel & Lure - China Fish, Beijing 2011
Best of Categories - Reel & Lure

China Fish Trade Show Product Awards
February 2012
China Fish Show Product Awards - Reel & Lure Categories - China Fish, Beijing
Commended Best of Reel Category

The European Fishing Tackle Trade Exhibition
June 2012
"Magic Flight" Commended Best of Reel Category - EFTTEX, Paris, France

The European Fishing Tackle Trade Exhibition (EFTTEX) was initiated by EFTTA for the first time in 1982. This has developed over the years into the premier trade show for the industry. EFTTEX attracts some of the most well-known names in the industry and is also a place to meet new and emerging companies within the trade.

 

Organizations

ICAST - International Convention of Allied Sportfishing Trades
Annual show experience since 1983

Florida Outdoor Writers Association - Member
Since 1988

Additional Organizations
Former Corporate member, University & College Designers Association (UCDA). Current member National Association of Photoshop Professionals. Corporate member, webmaster and past Corporate Liaison, Florida Outdoor Writers Association (FOWA). Former corporate member of the Southeastern Outdoor Press Association (SEOPA). Former corporate member of the Association of Great Lakes Outdoor Writers (AGLOW). Former corporate member of the Texas Outdoor Writers Association (TOWA). Former board member,  member of the Frostproof Chamber of Commerce. Past president (5 years) Woodland Acres Homeowners Association, Inc.

Volunteer

Auction Chair
Florida Outdoor Writers Association
September 2011 – September 2016

Pam and I chaired the annual conference auction that helps provide college scholarships to well-deserving students who have a passion for the outdoors. http://www.fowa.org/fowa-scholarship-program/

Personal

 "TRI and Succeed"

"TRI and Succeed"

Married - Pam (26 years)
Adult Children - Alex and Daniel
Likes: Fishing, hiking, travel and an occasional sprint triathlon